Last updated on 22/10/2022

Purpose of this document

This Privacy Policy governs the manner in which The Happiness Index uses, maintains and discloses information collected from users (each, a “User”) of the our Happiness Index platform (“Site”). This privacy policy applies to the Site and all products and services offered by The Happiness Index.

It contains information regarding the following:

  • What personal data we hold
  • Why we need it
  • What we do with it
  • How we get it
  • How long we keep it
  • What your rights are

Processors Contact Details

The Happiness Index is the processor for the personal information we process, unless otherwise stated. You may contact us by post, email or phone:

Address: 130 Wood St, London, EC2V 6DL, United Kingdom


Phone: 0203 389 5977

What personal data do we hold?

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our platform to complete a survey, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, and demographic information so their survey responses can be processed, for example their location, department, length of service. Users can always refuse to supply personally identifiable information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.

Why do we collect your information?

The Happiness Index may collect and use Users personal information to process your survey results

What do we do with your data?

When you respond to one of The Happiness Index surveys 2 things happen.

1. Your response is placed into your organisation's database and can be analysed within their platform.

2. A copy of your response is anonymised and placed in our data warehouse which drives our benchmarking capability.

Please note that it is not possible for users of our platform to identify you if you are responding to an anonymous survey and we remove all personally identifiable data when placing your response in our data warehouse.

How do we get your information?

Most of the personal information we process is provided to us directly by you or your employer in order to analyse survey responses.

Web Browser Cookies

Our Site may use “cookies” to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Analytics Cookies

We use Performance cookies across the websites for internal purposes to help us to provide you with a better user experience. These cookies monitor how visitors move around the Website and how they reached it. This is used so that we can see total (not individual) figures on which types of content users enjoy most, for instance.

Sharing your personal information

We do not sell, trade, or rent Users' personal identification information to others. We may share generic, aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners & trusted affiliates. This will be done for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

How long do we keep it?

If we use your information to help your organisation analyse their results we will keep the information for up to 2 years after your organisation ceases being a client of ours.

How we protect your information?

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site.

What are your rights?

Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.

Your right of access

You have the right to ask us for copies of your personal information. This right always applies.

Your right to rectification

You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Your right to erasure

You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing

You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing

You have the right to object to us processing your information in certain circumstances.

Your right to data portability

This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent, or we are in talks about entering into a contract and the processing is automated.

Your right to complain

We work to high standards when it comes to processing your personal information. If you have queries or concerns, please contact us at and we’ll respond.

If you remain dissatisfied, you can make a complaint about the way we process your personal information to The Information Commissioner's Office.

Changes to this policy

The Happiness Index has the discretion to update this privacy policy at any time. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Address: 130 Wood St, London, EC2V 6DL, United Kingdom


Phone: 0203 389 5977

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.




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