Sofology: Extends employee engagement & happiness programme

Sofology is a leading furniture retailer transitioning to an omnichannel business, with over 40 stores and 6 distribution centres across the UK. Sofology’s mission is to leave customers feeling at home on a sofa they love.

On the face of it, we could not be more different as companies. They sell sofas, we give people a voice, however, the truth is we are much more similar than you would think. We both believe in listening to your heart and the way things ‘make you feel’. We both believe in happiness, we believe in it measuring employee happiness, where Sofology believes in finding happiness through the comfort of a sofa. Let’s be honest, is there a better feeling than watching a great movie on your home sofa!

But where the biggest similarities appear is in our shared belief in doing things the right way. We are currently going through the process to become a B Corp, which for us is to show genuine accountability that we are doing things the right way whilst balancing people, planet & profit.

Sofology is also a big believer in the importance of Environmental, Social, and Corporate Governance (ESG), and has a fantastic leader in Sally Hopson, who’s been awarded an MBE for her work in The Women and Work Commission, and is an advocate for equal pay, diversity and equality in the workplace. Sofology states “We are making it our business to make a difference”, and I believe the below initiative is a perfect example of walking the walk, it’s called The Sofa Cycle.

To understand more about this great initiative, I recently visited one of Sofology’s newest stores near where I grew up in Brighton, England. I wanted to see first hand how the store operated but also how their staff made me feel, plus get some cheesy photos I could share!