Creating an Authentic & Effective Employer Brand

Watch Our Webinar

In a world of skills shortages where the competition to attract, retain and engage talent is fierce, creating an effective employer brand is essential. But what is an employer brand and how do you create one that is authentic to your culture?

Tony Latter is joined by:

• Melanie Punch, Head of UK Careers, Investec

• Jane Roques-Shaw, Global Director – Employee Experience, Dentsu

To discuss:

• What is an employer brand? How does it differ from your corporate brand?

• Why is it important?

• How do you go about creating an authentic employer brand that represents your culture?

• How does employee experience fit into your employer brand?

• How do you best communicate your employer brand?

• How do you measure the success of your employer brand?

How Long Does it Last?

The session will last 40 minutes.

Is There a Charge for Attending?

There is no charge for attending this event.