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Our methodology
The scientific
difference

The scientific approach to converting culture into performance

We don’t guess; we measure. Our methodology bridges the gap between science and business results, powered by three core pillars:

  • Neuroscience: Understanding the deep-seated drivers of how your people think and feel.
  • Massive scale: Insights fueled by our proprietary database of 250 million data points.
  • Academic rigour: Validated by leading scientists, researchers, and peer-reviewed experts.

Our science-led methodology impacts everything we do

This scientific DNA is hardwired into every solution we provide. From our global benchmark, custom reporting, and engagement platform to our performance-culture consultancy.

We provide the rigorous evidence you need to turn culture into a competitive advantage.

Why neuroscience
matters

Neuroscience gives us a window into what makes us tick as humans. It reveals the brain’s structures, reactions and patterns, providing actionable data on what truly drives culture and performance. 

The Happiness Index is powered by serious science. Here’s how it works:

To understand how people think and feel, we focus on eight core neuroscience themes.

Four themes connect to the head, revealing insights into employee engagement.

Four themes connect to the heart, unlocking the secrets to employee happiness.

Each theme links to one of four brain systems, helping us understand your people's communication preferences and behaviours.

Within each neuroscience theme, we measure three crucial sub-themes.

All these elements are essential for building a thriving workplace culture.

We unite them across all our services and products, preventing data silos and making our methodology truly unique.

This gives you a holistic view of your people's thoughts and feelings, enabling you to take action and cultivate a thriving performance-culture.

Click on each element in our neuroscience model for more information.

One framework
complete clarity

Gain a genuine understanding from every question. Our unique blend of neuroscience, backed by millions of data points, helps you understand what truly makes your people tick. Each expert-designed question digs deeper, revealing not just what people think, but how they feel, giving you maximum insight from shorter surveys.


Our neuroscience methodology powers everything we do

The same eight core themes that measure how your people think and feel run through our global benchmark, engagement platform, and our performance-culture consultancy.

Complete clarity across every touchpoint. You’re working with one trusted framework, validated by tens of millions of data points.


Benchmarking that compares what matters

Our global benchmark uses the neuroscience framework to show you exactly where you stand against organisations worldwide.

You’re comparing like-for-like across millions of data points. Meaningful insights into engagement and happiness. The academic rigour behind our methodology ensures every comparison is robust and trustworthy.


Platform and surveys built on science

Our engagement platform uses the same neuroscience themes to dig deeper with every question. You gather feedback across over 20 surveys in 15 languages, measuring the same eight themes at every stage of the employee lifecycle.

Maximum insight. Because every question is designed to reveal not just what people think, but how they feel.


Outcomes that matter

People data and commercial data often live in separate worlds. Our performance-culture consultants bring them together.

Our neuroscience framework connects how your people feel to your specific business KPIs. Every recommendation is bespoke, combining our methodology with your data to drive real performance outcomes.


The result? Action with confidence

Whether you’re comparing yourself globally, measuring engagement, or working with our consultants, you’re backed by the same science throughout.

One methodology. Converting culture into business performance.

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hear more?


Get in touch for a quick chat with one of our experts to see how we can help you.

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