CASE STUDY
finlays

THE CHALLENGE

Finlays are one of the world’s largest tea producers with over 200 hundred years of heritage. They started their tea activity in Sri Lanka in 1894 and by the 1920s expanded their tea business into Africa. They have since diversified and have a coffee extraction business in North America.

What Finlays wanted to achieve:

A personalised internal communications strategy that could engage staff in providing feedback on what it is like to work for Finlays.

A suite of fully custom branded internal collateral to educate and excite their staff about the programme.


THE SOLUTION

  • A face to face meeting helped us to understand their purpose for running the programme.
  • This purpose was reflected in their internal communications strategy and different methods of communication were used to increase the reach of the campaign, this included posters, intranet banners, an email campaign and a desktop poster.
  • We provided guidance on the language and imagery which was then tailored with each international region to create the most effective emotional connection per region.
  • We worked closely with Finlays’ translators to produce an English and Spanish engagement campaign.

THE RESULTs



A highly engaged workforce is evidenced by their strong feedback response rate of 77%.

Another sign of high engagement came from them receiving over 8,500 comments during their first survey which helpled Finlays better understand their scores and create tailored action plans.